Job Description

Email Campaign Manager (MailChimp)

GrowthAssistant is seeking a dynamic and detail-oriented Email Campaign Manager (MailChimp). The role involves overseeing end-to-end email communications across five major listservs, ensuring audience segmentation, data centralization, and campaign optimization to support revenue and engagement goals. Collaborates with cross-functional teams to maintain email tools, ensure compliance (GDPR/CCPA), monitor KPIs, and advise on strategy, automation, and best practices. This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Role

• Oversee all aspects of email communication to external audiences (community members, subscribers) across 5 major email listservs as the final touchpoint
• Maintain list organization, leveraging automation and segmentation to ensure cross-pollination of lists
• Ensure that relevant personal information obtained from various lists is centralized and available for targeting purposes
• Maximize revenue opportunities on sponsored campaigns by collaborating with the branded editorial and integrated marketing teams
• Maintain documentation on Mailchimp, or other email client, and conduct periodic trainings for all team members
• Advise on overall campaign strategy and email marketing best practices for all key teams
• Identify and evaluate GDPR/CCPA/privacy compliance and ensure compliance across all lists
• Expand data collection efforts to ensure that we have a complete picture of open rates, clickthrough, and other key performance indicators
• Monitor audience and campaign KPIs, and provide regular reporting on subscriber growth, email health, etc. for all email stakeholders, as well as weekly/monthly performance analysis
• Evaluate current suite of communication tools, including Mailchimp, Mailmerge, and others, and make recommendations for changes as needed

The Requirements

• Email HTML authoring skills
• Experience with Mailchimp as well as other email tools in the space (Salesforce Marketing Cloud, Hubspot, Sailthru, etc)
• Experience reviewing, updating and scheduling digital campaigns that include copy, code, creative review
• Experience working with complex data structures and systems
• Intermediate experience with Google Sheets

Nice to Have

• Experience with Funnel or similar data management tool
• SQL or Business Intelligence experience (Looker, Power BI, Tableau)
• Experience with Sendgrid

Critical Soft Skills

• Ability to meet deadlines, adhere to fast response times, and highly detail-oriented
• Highly proficient in English speaking and writing
• Has exceptionally high attention to detail you always double-check everything you do, and you make sure to follow the guidelines
• Is very thorough obsessed with double-checking everything, testing, and making sure everything works properly

Compensation Range: ?60,000 to ?85,000/month

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!

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