Job Description

About Mass Rising

Mass Rising is a new professional soccer team launching in Massachusetts in 2028 and competing in USL League One .

Were building a modern club from the ground up one that blends elite competition, deep community roots, and a long-term vision for growth in American soccer.

This is a rare opportunity to shape the identity of a professional sports franchise before its first match is ever played.

The Role

Were looking for a Head of Marketing to own and build the Mass Rising brand from zero to kickoff and beyond.

Youll be responsible for fan acquisition, brand storytelling, revenuedriving campaigns, and turning Mass Rising into a mustfollow, mustattend club in New England. This role reports directly to the Founder / Ownership Group and will work closely with leadership across partnerships, ticketing, and community engagement.

This is a builder role handson, creative, and strategic.

What Youll Own

Brand & Storytelling

• Define and launch the Mass Rising brand voice, positioning, and narrative
• Lead all creative direction across digital, instadium, merchandise, and media
• Own club announcements, launch moments, and major brand campaigns

Fan Growth & Engagement

• Build the fanbase from day one (preseason, prestadium, preroster)
• Own social media strategy (organic + paid) across platforms
• Develop content strategy (video, shortform, longform, community stories)

RevenueDriving Marketing

• Drive demand for season tickets, singlematch tickets, and memberships
• Support sponsorship and partnership activation with compelling marketing assets
• Collaborate on merchandise launches and drops

Community & Culture

• Position Mass Rising as Massachusetts club
• Activate local soccer communities, youth clubs, supporters groups, and local businesses
• Help launch and support official supporters groups

Team & Systems (Over Time)

• Build and manage a small internal team or agency partners
• Establish marketing analytics, dashboards, and reporting
• Scale systems as the club grows toward and beyond 2028

Who Were Looking For

MustHaves

• 712+ years in marketing, brand, or growth roles
• Experience building a brand or audience from the ground up
• Strong digital and social media instincts (especially video)
• Datadriven but creatively led
• Comfortable operating in ambiguity and earlystage environments

NicetoHaves

• Sports, entertainment, or liveevent experience
• Soccer knowledge or passion (professional or grassroots)
• Experience with ticketing, memberships, or subscriptions
• Prior experience working directly with founders or ownership

What Makes This Role Special

• Youre shaping a professional sports brand before it exists
• Direct access to ownership and real influence over strategy
• Opportunity to build a legacy club, not just run campaigns
• High visibility role with longterm growth potential as the club scales

Compensation

• Competitive salary (commensurate with experience)
• Equity or longterm incentive opportunity (for the right candidate)
• Opportunity to grow into a CMOlevel role as the club expands

How to Apply

Send a brief intro, resume, and examples of brands or communities youve helped build. We care more about what youve built than where you worked.

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