Job Description
Job Description
Job Description
ComResource is looking for a Manager of Web Development & MarTech.
We need someone to assist in leading digital platforms, marketing technology systems, and enterprise web capabilities.
Responsibilities:
- Oversee architecture, development, and performance of all web properties
- Lead developers, UX designers, and vendor partners
- Establish coding standards, CI/CD processes, and security practices
- Champion UX, responsive design, and accessibility
- Own Martech systems including CMS, CRM, CDP, ESP, and analytics tools
- Support segmentation, personalization, automation, and campaign measurement
- Integrate emerging technologies and ensure system compliance
- Maintain governance, roadmaps, timelines, and platform intake processes
- Manage budgets, vendors, and digital initiatives
- Use analytics and A/B testing to measure platform effectiveness
- Lead and mentor technical and Martech staff
- Communicate technical strategies to non-technical stakeholders
Essentials:
- Bachelor’s degree or equivalent experience
- 8+ years in web development, digital product management, or Martech
- 4+ years managing cross-functional teams
- Expertise with eCommerce and CMS platforms (Magento, Shopify, WordPress)
- Experience with Salesforce Marketing Cloud, GA4, APIs, and cloud infrastructure
- Deep understanding of analytics, SEO/SEM, and data privacy regulations
Desired:
- Experience in consumer products, retail, or sporting goods
- Certifications in Marketing Cloud, Google Analytics, or related platforms
- Passion for cycling, mobility, or outdoor lifestyle industries
Req ID: AM591949124
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