As the Marketing Manager, Retention (Email & Mobile), you will own the execution of Triggered and Transactional campaigns across Email and Mobile Messaging (App Push, SMS) for our Beauty Client’s extensive, high-performing retention program. Reporting to the Senior Marketing Manager – Canada Retention, you will leverage your lifecycle marketing expertise and cross-functional partnership skills to drive client engagement, loyalty, and revenue growth. Key Responsibilities Execute and QA campaigns within Braze and Bluecore , serving as the primary operator for build, testing, and deployment. Build, refine, and maintain event-based Triggered and Transactional campaigns supporting both e-commerce and in-store client journeys across Canada. Oversee end-to-end lifecycle campaign development in partnership with Retention, CRM, Campaigns & Content, Product, Analytics, Development, and external vendors. Maintain a holistic view of the client messaging ecosystem across Email, App Push, and SMS. Ensure flawless operational execution by: Proofing, testing, and QA’ing campaigns to confirm links, promotions, product content, and creative render accurately across devices. Identifying and troubleshooting issues in partnership with Product and Engineering teams. Recommending workflow and process optimizations to improve efficiency and campaign quality. Champion the Canadian client experience by maintaining a client-first mindset in all lifecycle initiatives. Monitor and report on Triggered and Transactional performance, highlighting key wins and delivering actionable recommendations. Working Conditions Fully remote role Qualifications Experience 3 years managing complex automated Email and/or Mobile campaigns using platforms such as Braze or Bluecore (experience with Epsilon also accepted). Proven experience collaborating cross-functionally with Product and Engineering teams to build, launch, and troubleshoot campaigns. Education Bachelor’s degree or equivalent experience. Competencies & Skills Strong analytical mindset with the ability to translate performance data into strategic insights (Tableau experience a plus). Excellent interpersonal and communication skills; comfortable working across multiple teams and stakeholders. Highly organized with the ability to juggle competing priorities in a fast-paced, deadline-driven environment. Adaptable and solutions-oriented, with a calm, proactive approach to change and ambiguity. Self-starter with a strong sense of urgency and ownership. Meticulous attention to detail, with a passion for accuracy and quality execution. LI-Remoteaa415a4b-8b21-40fc-a65c-70d2b25ca29a
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