Job Description

Lifecycle Marketing Specialist

We are looking for a Lifecycle Marketing Specialist to join our growth marketing team. This teammate helps in managing and optimizing lifecycle marketing programs to meet revenue goals, collaborating closely with creative and operational teams to ensure seamless campaign execution and alignment. Serves as the main point of contact for execution teams, while tracking performance metrics and delivering actionable insights through detailed reporting.

This is a great opportunity for someone who wants to work with a growing team and wants continuous learning and growth during their career.

The Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

Core Tasks

• Build, test, QA, deploy, and monitor emails including standalone batch communications, behaviorally triggered emails, and automated lifecycle journeys
• Create experiments and A/B Tests for both one-off batch emails and longer email journeys
• Support test & learn efforts across the marketing team
• Monitor and optimize the performance of emails
• Partner with customer service to troubleshoot
• Configuring dynamic content
• Setting up experiments and A/B tests
• Test links, layout, mobile/web visualization prior to launching a campaign
• Pull campaign reports into Excel/Sheets

Campaign and Program Management:

• Manage and optimize lifecycle marketing programs to achieve quarterly revenue targets.
• Prepare production briefs for execution teams to implement campaigns.

Stakeholder Collaboration:

• Communication and alignment across teams, including creative studios and operational partners, to ensure projects progress smoothly.
• Review creative assets and provide feedback to ensure they align with the campaign brief.
• Serve as the main point of contact for execution teams, providing context for audience segmentation and targeting.

Performance Analysis and Reporting:

• Track and analyze program performance, preparing detailed reports and actionable recommendations.

MUST-HAVE:

• 3+ years of experience in lifecycle marketing, email, and CRM (preferably in the mortgage or financial services industries but not required).
• Experience in marketing automation tools (e.g., Braze, Salesforce preferred but not required) and data analytics platforms.
• Strong project management skills and the ability to manage multiple tasks.
• Experience in campaign development, creative briefing, and production workflows.
• Exceptional analytical skills, with the ability to derive insights from data and make informed decisions.
• Strong written and verbal communication skills.
• Proficiency with Slack, G-Suite, ClickUp

NICE-TO-HAVE:

• Experience in the fintech industry.
• Familiarity with audience segmentation, targeting strategies, and campaign execution.

DURABLE SKILLS:

• Collaborating with both confidence and curiosity
• Rigorous prioritization
• Concise, synthesized communication
• Bias for (data-driven) action
• Strategic thinker
• Detail-oriented
• Strong storytelling skills
• Ability to context switch

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow, take on more responsibilities along the way, and be resourceful enough to gather enough information to help provide accurate analysis and insights. Join our team now!

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